İbrahim Etem – Menarini, which has been working with the vision of producing “value for human” since 1903, introduced its new drug to the market with an innovative internal launch. Performing Turkey’s first drug digital launch, Ibrahim Etem – Menarini made a unique introduction of new drugs for full 4 days.
Turkey’s first pharmaceutical company Ibrahim Etem – Menarini continues to perform firsts. Continuing to work for the public health even in the process of the pandemic, Ibrahim Etem – Menarini announced the first digital launch of new drugs for the pharmaceutical industry of Turkey. In the internal launch, which lasted for 4 days for the employees of the company, besides medical training, many sociocultural events such as quiz contests, concerts and theater took place.
Expressing his excitement for the new product in the launch, Uğur Bingöl, General Manager, Turkey, Middle East and Africa Region, Menarini, said, “We are very happy to have announced such an innovative product digitally with an innovative approach in this challenging period in our country and in the world. We will continue to offer the necessary and valuable products for public health to the service of Turkish medicine by following this valuable step we have taken today.”