Safex returned to the market as a Turkish brand


Safex; the well-known brand of condom market – distributed by Armoni Medikal since 2007 – has become a Turkish Brand as a result of purchasing the rights of trademark by the company in the first quarter of 2014. 

S afex was operating as a British brand since 1996 and it was purchased by Armoni Medicalin the first quarter of 2014. Since 1996, operating as a British brand Safex, 2014, was purchased by the first quarter of Harmony Medical. Safex; the well-known brand of condom market – distributed by Armoni Medikal since 2007 – has become a Turkish Brand as a result of purchasing the rights of trademark by the company in the first quarter of 2014. Safex is produced in Europe and sold in many different countries of the world as a result of high product quality and brand guarantee which comply with the British standards.

SAFEX BECAME A KNOWN AND PREFERABLE PRODUCT

Harun Piltan, President of Board of Directors of Armoni Medikal, expresses his satisfaction as Safex has became a brand which maintains the success in sales since the first day of introduction into the market and he says: “As a result of our intense efforts to make permanent to a good quality brand in the condom market of our country; Safex has become a known and preferable product. One of the most powerful factors of the brand in the market is the high customer satisfaction rate especially on “SafexDelay” series which include retardant cream. Our distributions in Europe have been started by our company established in England – ARMONI UK LTD – ; and the dealers happily accepted and introduced them into sales in their sales points. Since 1996, Safex has proven its quality in the world markets and we aim to make Safex one of the best known brands in European and world markets as a Turkish brand.” He also informed us that; they started to distribute SafexDelay to the pharmacies in Turkey and the sales packages will include 12 condoms.

FELIS AWARD TO SAFEX ADVERTISEMENT

SAFEX is awarded with the advertisement called:”One touch, a thousand “Ouch”. The 9th Mediacat Felis Awards are presented to winners. The Awards are organized under Brandweek Istanbul activities and they are evaluated under four categories. Unlike previous years, the awards are presented in a ceremony held in two nights. Those who have been awarded with the first prize in creativity, digital, PR and Media categories among the applicants from agencies, advertisers and relevant sectors has received their prizes in the ceremony. While there were a total of 1800 projects competing for the prize in Creativity Category; Safex brand advertisement – designed by Y&R Istanbul – of Armoni Medical was among newspaper and magazine advertisements in press category it was one of the winners. Cosmetics and Personal Care and Health Products category, SAFEX has been awarded with the advertisement called “One touch, a thousand “Ouch