Umudun Hikayesi (the Story of Hope) project carried out by Santa Farma Pharmaceuticals for the promotion of differentiated products, won the 3rd prize in the category of User Experience and Interface in the Digital Craft category of the Direct Marketing Awards. The story of hope project had previously won an achievement award in the Felis Health Category Detailing Study.
In the project, which brought another award to Santa Farma at the 13th Direct Marketing Awards (Doğrudan Pazarlama Ödülleri) held this year by the Association of Direct Marketing Communicators (Doğrudan Pazarlama İletişimcileri Derneği) (DPİD) to reward the most successful and remarkable projects, physicians were invited to interact by differentiating from standard detailing methods. In the work prepared with a team of illustrators, designers, writers and software developers, an in-depth experience was provided by using a different technology. In the study, which was prepared with 2D comic book-like drawings that give a 3-dimensional feeling, infrastructure technology that gains movement and depth with the movement of the device or mouse, and sound effects that increase realism were used.
In the project, the message of “Don’t Lose Hope” was conveyed by Sadako’s story full of struggle
Sadako, who was living in Hiroshima when the atomic bomb was dropped, was hospitalized for leukemia and tried to make 1000 paper cranes during her hospital stay. She did this because, according to an ancient Japanese belief, a person who makes 1000 cranes has the right to make a wish, and Sadako wanted to make a wish to get rid of cancer.