Şekerlisoy Group, which operates with four main groups as health, real estate, tourism and entrepreneurship, added a new one to its venture group companies. The Group acquired the holistic health brand Live Yourself with an investment of 40 million TL.

Şekerlisoy Group, which entered the Functional Medicine and OTC markets with Live Yourself, purchased 10 million valuation shares to support the growth strategies of the brand. In line with the Group’s targets, it plans to invest a total of 40 million TL until 2024.

Speaking about their incorporation of Live Yourself, which set out to be the leading brand of functional health, Onur Şekerlisoy, Chairman of the Board of Şekerlisoy Group, said, “First of all, we have no doubt that this valuation will carry us among the players we want to be with in line with our company and our goals. Live Yourself is a prominent brand in the OTC market with its functional food and high potential nutritional supplement. Although the brand was born in 2020, works of Vildan Akay, the founder of the brand, and Expert Pharmacist Levent Gökgünneç, one of the leading names in the nutritional supplement industry in Turkey, reached an important point. We have also embarked on a business partnership to bring this beautiful work to beautiful places. In this direction, our target is to provide an investment of 40 million TL in total until 2024. Thanks to this investment, to offer a local and quality alternative to OTC products, especially imported from abroad. While aiming to produce personalized nutritional supplements with a personalized cellular nutrition approach in health, our first aim in the short term is to bring the Live Yourself Healthy Living Center together with healthy life enthusiasts in 2023. Our goal as a group is to become the leading brand of holistic health in 2025.”