Kampotu Pharmaceuticals, which has set out to provide people with a healthier and more natural life since 2012 and has become one of the important brands in the food supplement market, introduced its new product, Voonka e-PWR, with the launch on Metaverse. Voonka e-PWR product was Turkey’s first health communication launch on Metaverse.

With the increase in the use of online applications in education, business life and social life; we have already integrated many things that we could see in a sci-fi movie scene before. Technological developments brought the virtual world and the physical world together. “beyond”, “universe” and “beyond the universe” in the metaverse is known as a multidimensional fictional digital universe that includes the real universe we live in and many virtual sub-universes, and is defined as the future of the internet.

Kampotu Pharmaceuticals, which took its place in the Metaverse universe, which is called the world of the future, by closely following the innovations and technological developments in the digital world last year, has implemented another innovation with the Voonka e-PWR product. Voonka e-PWR, which has been specially developed for risk factors for many occupational groups exposed to computers for a long time, including e-sportsmen, made the press launch of its e-PWR product on Metaverse, and realized the first health communication launch on this platform.

Delivering a speech about both new products and the first health communication launch in the metaverse, Beril Koparal Ergün, General Manager of Kampotu Pharmaceuticals said: “As Kampotu Pharmaceuticals, we attach great importance to incorporating innovations and technology into our processes. Voonka e-PWR, the new member of our Voonka Vitamins group, is a product developed specifically for risk factors for many occupational groups, including e-sportsmen who spend a long time at the computer, and supports mental, physical and eye health. Our e-PWR product, which won Türkiye’s most innovative food supplement award in 2022 at the Food + Awards, supported our innovative vision and its launch was a product worthy of the Metaverse world.”