Renewing its Corporate Brand Guide and announcing it to its stakeholders, Berko Pharmaceuticals celebrated the guide with its employees with the introductory meeting it held.
Berko Pharmaceuticals, which has been working and producing for public health for more than thirty-five years with the motto of “Healthy Tomorrows”, renewed its Corporate Brand Guide and announced it to all its stakeholders in the second half of 2021. The Corporate Brand Guideline, which was renewed under the leadership of the Corporate Communications department, was celebrated with the introductory meeting and the participation of the Berko Pharmaceutical team.
On the morning of the meeting, the office floors of the headquarters and production facilities were decorated with balloons in corporate colors, and gift sets consisting of corporate materials were left on the desks of the employees. At the introductory meeting, which was held online with the employees of the production facility and face to face with the employees of the headquarters on the same day, a video showing the Corporate Brand Guide was watched and a celebration was held with refreshments. On the other hand, the field team was reminded of the Corporate Brand Guide by delivering their gifts and showing a video at the 2021 year-end meeting.
The future-oriented, modern and innovative vision of Berko Pharmaceuticals, powered by its traditions, was once again emphasized with the Corporate Brand Guide. Speaking at the meeting, Eylem Beran, Board Member and Corporate Communications Director at Berko Pharmaceuticals, said, “We crowned our innovative and forward-looking vision with our Corporate Brand Guide. Brand guidelines are the visual constitutions of brands. We renewed all of our digital-printed materials, including our logo, corporate colors and font that we use as a company. With this change, we are happy to emphasize our institutionalism once again and to come together again on this occasion.”
