The judges praised the product’s novelty and broad relevance, stating:
“There hasn’t been a lot of novelty or innovation in the iron space, so we were delighted to see an innovative offering with an interesting mechanism of action and such a large reach. We also appreciated the fact that Women’s Health by Probi: Iron Absorption is deemed safe for and studied in pregnant women.”
Women’s Health by Probi is a clinically supported concept that combines Probi’s proprietary probiotic strain LP299V® with iron to enhance absorption and help reduce the common gastrointestinal side effects of traditional iron supplements. This science-driven solution offers a more effective and tolerable option for those with iron deficiency anemia—including pregnant women, vegetarians, vegans, and athletes seeking long-term support.
“We are truly honored to receive this recognition from NutraIngredients-USA,” said Martina Pettersson, Global Marketing Director at Probi.
“At Probi, we are committed to advancing women’s health through clinically proven, microbiome-based solutions. This award validates the strength of our innovation and the impact of combining LP299V® with iron to meet a real consumer need. It’s a proud moment for our team—and a powerful step forward in our mission to support women’s wellbeing worldwide.”
“As the most clinically studied L. plantarum strain globally, LP299V® has numerous documented health benefits—among the most impactful is its ability to enhance iron absorption,” said Brandy Webb, Scientific Affairs Manager, North America.
“Iron deficiency is a critical global health issue, and as research continues to highlight women’s unique health needs, it’s essential that we bring forward targeted solutions. It’s gratifying to see our scientific efforts recognized by NutraIngredients-USA, and to see growing awareness of this unique probiotic.”
This win follows the concept’s recognition earlier this year at the NutraIngredients Awards Europe and marks another key milestone for Probi as it continues to bring microbiome-based innovations to women around the world.
