Zade Vital, one of the leading companies of the sector, is a brand that was deemed worthy of the “Healthy Living Brand and Nutritional Supplements Brand of the Year” award… Zade Vital continues to make a name for itself with its products originating from our country’s soil and with its newly generated Miniza Kids series. Çağlan Kuruner, General Manager, Zade Vital told you the success story of the company and its plans for the future…
Mr. Kuruner, you have worked in the leading companies of the health sector in your business life. Again in this direction, you have joined the Zade Vital family, one of the most valuable brands in the market. How does it feel to be under the umbrella of Helvacızade Group Companies?
Helvacızade Group is a strong company with a history of 135 years and is very important for our country. With the Zade Vital brand, which joined the family in 2012, it became one of the first and most important practitioners of Wellness and good living dynamics, which is the focus of the whole world, in Turkey. Combining the experience of being a well-established family company with science, Helvacızade Group continues to add value to the sector with its team of professionals who are the best in their fields.
For many years, I took different roles in different companies in the health sector. In this process, I was following the good life trends and the nutritional supplement market closely due to my work and lifestyle. Zade Vital and Helvacızade Group was an institution and brand that was always in the center of my attention. I am very happy to join this family like Helvacızade Group, which has a strong history, works hand in hand with universities, supports science and academic studies, and offers valuable studies to our country.
What do you think is secret of the success of the Zade Vital brand?
With the pandemic, food supplements have moved to an important position for everyone in this process, and awareness about protecting health before getting sick has increased. Our brand has taken pioneering steps in this regard and undersigned very important works in order to create awareness, and it continues to do so. We process the valuable herbal resources of our country, such as black cumin, safflower and mighty pomegranate, in state-of-the-art facilities in the light of scientific methods, deliver them to consumers in the field of health and export them. Thus, thanks to Zade Vital, awareness of Turkish seeds and the quality of food supplements in Turkey is increasing day by day in the international arena. From this point of view, we clearly see that Zade Vital focuses on agriculture, employment of the country, and the development of the economy and provides added value in these areas.
In which situations do you recommend the use of non-pharmacological products such as vitamins and probiotics? Are there any criteria for purchasing such supplements?
All food supplements must be used in line with the control and advice of doctors and pharmacists, and quality products produced through “good manufacturing practices”, which we call GMP, which are sold through pharmacies, should be preferred.
You mentioned the importance of GMP standards, as a doctor, can you tell us more about its importance?
First of all, if I were to address this important issue as a physician, unfortunately, we can encounter many under-the-counter products under the name of food supplements today. In order to get the expected effect from health support products and most importantly, to prevent them from having negative effects on our body, we have to pay attention to the use of quality raw materials, the right methods, inspected by authorized institutions and having certain standards. As Zade Vital, all of our products are produced in accordance with GMP, that is, good manufacturing practices. GMP standards, which I recommend consumers to look for on the labels of the products they prefer, provide guidance on the conditions under which products should be produced in many sectors, especially in sectors such as food, medicine, cosmetics and medical, which may affect human health.
One of the most important points to be considered in natural oils is that they are obtained by Cold Press method, as Zade Vital does. The Cold Press method, which does not use any chemicals during the production phase, ensures that the nutritional properties of the oils are preserved. In this way, no heat is applied in the extraction of oils, so that the natural nutrients and beneficial components of the product that provide a therapeutic effect are preserved in the best way.
Many parents are concerned about many factors such as content, effects, and naturalness when using support products produced for children. In this direction, we know that it has created a product group called Zade Vital Miniza Series special for children. What should we pay attention to when choosing food supplements for children?
We broke new ground in Turkey and in the world with the Miniza Series, which consists of Omega 3 fish oil and supplementary products enriched with Peanut and Black Cumin Oil in liquid form, which we developed specifically for children. In addition to the importance of ingredients such as Omega 3 Fish Oil, Omega 3 Peanut and Omega 3 Black Cumin Oil, the Miniza series is also an indispensable supporter of children with Miniza Multi, Miniza Power and Miniza Sistifix products. While Omega 3 Fish Oil with Peanuts in the series supports the elimination of appetite, Omega 3 Fish Oil with Black Seed provides support for allergic children. Miniza Multi plays a role in vitamins that need to be supported in healthy growth, Miniza Sistix plays a role in protecting urinary functions and Miniza Power plays a role in balancing immunity.
It is also very important that it is approved by the Ministry of Health and produced in accordance with GMP standards in the selection of nutritional supplements for children. In addition, we can say that the EPA/DHA ratio should be planned according to age and needs, especially when choosing fish oil.
The fact that your products can only be purchased under the control of a doctor and pharmacist is a very powerful feature. There are many people who use such support products, as well as those who do not find it reliable and do not prefer it. What are your views on this matter?
In fact, human health; It is directly proportional to eating healthy, regular life and staying away from stress. However, you will appreciate that in today’s living conditions, it is getting harder and harder to stay away from stress and eat natural and healthy food. For this reason, food supplements are needed from time to time to eliminate vitamin and mineral deficiencies and to support metabolism. At this point, it is necessary to prefer nutritional supplements that use quality raw materials and that are produced and inspected under scientific and reliable conditions.
Especially as I mentioned before, it is very important that it is produced under good production conditions, which we call GMP. Even if you use the same amount of active ingredient as the same name, you may not see the same benefit from the product just because of the quality difference in production conditions. For this reason, I am in favor of choosing quality products in food supplements.
We know that the products produced in Zade Vital originate from the lands of our country. Considering this aspect, can we say that your brand has a positive impact on Turkey’s prestige globally?
Our country is a paradise with its fertile lands, endemic and scientifically proven medicinal plant species. In recent years, with the adoption of the philosophy of wellness by more people, there has been a serious increase in interest and demand for nutritional supplements all over the world.
We process Turkish seeds in our state-of-the- art facilities at international standards and export them to 20 countries, notably the United States. In a way, we increase awareness of the richness of our country. I can assure that we are preferred abroad by cooperating with universities, producing in accordance with GMP standards, as well as our product quality and especially our production by cold pressing method.